When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.
Matthews' anecdote about Lyndon B. Johnson's first foray into politics, as a secretary for a representative during the Great Depression, is one example of how a person may become a leader simply by demonstrating leadership qualities. The young Johnson, staying in the same hotel as many of the other congressional secretaries, made it his mission to meet and befriend each and every one of them. Though he picked an unlikely method in which to accomplish his goal, his "innovative" methods paid off when three months later he was elected leader of the House staff assistants. Once Johnson proved that he was willing to do whatever it took to accomplish his goals, the people around him saw that he was a strong leader, and thus selected him over his peers.
Before Hitchens's political shift, the American author and polemicist Gore Vidal was apt to speak of Hitchens as his " dauphin " or "heir".   In 2010, Hitchens attacked Vidal in a Vanity Fair piece headlined "Vidal Loco", calling him a "crackpot" for his adoption of 9/11 conspiracy theories .   On the back of Hitchens's memoir Hitch-22, among the praise from notable figures, Vidal's endorsement of Hitchens as his successor is crossed out in red and annotated "NO, ." His strong advocacy of the war in Iraq had gained Hitchens a wider readership, and in September 2005 he was named as fifth on the list of the " Top 100 Public Intellectuals " by Foreign Policy and Prospect magazines.  An online poll ranked the 100 intellectuals, but the magazines noted that the rankings of Hitchens (5), Noam Chomsky (1), and Abdolkarim Soroush (15) were partly due to supporters publicising the vote. He later responded to his ranking with a few articles about his status as such.