An ad hominem argument is one that is used to counter another argument, but it is based on feelings of prejudice (often irrelevant to the argument), rather than facts, reason or logic. It is often a personal attack on one’s character rather than an attempt to address the issue at hand. This type of fallacy can often be witnessed in individual debates, in court or in politics. Often, the attack is based on one’s social, political, or religious views, or on lifestyle choices of the person being attacked using ad hominem. The result of an ad hom attack can be to undermine someone's case without actually having to engage with it.