The guidelines are organized into sections, but many of the topics fit within more than one section. We start with a discussion of your audience because you should think about them before you start writing or planning to write. From there we move to organization, because developing a good organization is important during your planning stage. Next, we discuss writing principles, starting at the word level and moving up through paragraphs and sections. This is the most extensive topic. We follow principles of writing documents with principles of writing for the web. We conclude with a short discussion of testing techniques.