The type of the attribute/column
How to approach:
This is a critical question and we have often seen that it can make or break an application. A well-articulated essay should be able to map your current strengths to your post-MBA goals with ISB clearly serving as a bridge.
The right way to approach the essay is to research about future career options and confirm if they are aligned to your strengths, interests and accomplishments. It is often a good idea to talk to alumni to ensure that you are realistic about your goals. While articulating this essay, it is important to show clarity of thought by narrowing down your goals with respect to industry, role and function.
The last part of the essay is about ‘Why PGP’. Researching on the school’s website can help you find course curriculum aspects that can help you plug skill gaps and initiatives such as ELP and club activities that are well-aligned with your goals.
I just got the feeling in my bones that "supplemental" was slightly less optional than "optional essay". Mostly, they just annoyed me with the 700-word limit, which is so much shorter than most schools' 2-page limit than I had to write a whole new essay for THAT too. But they're one of my favorite schools, and the only decent one even marginally nearby, geographically-speaking. If there's not at the top of your list, I wouldn't blame you for blowing it off -- it's not like they give out a lot in scholarship $ to negotiate with anyway.